I'm still looking for a couple of printing companies that would like to share their story about their sales process and how they are selling on purpose. It sometimes boils down to having a plan that outlines:
- Who we want to do business with,
- How are we going to attract them,
- What are we going to talk to them about,
- How we will separate our company from the pack.
You get the picture. If you've got a good story let's talk about it. I'll be facilitating a panel discussion at Top Management Conference in March and I'd like to feature a couple of companies that are having success with this. I look forward to hearing from you.
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