This past weekend a friend of mine was in NYC for their Holiday party. You see, their database marketing business is booming and the boss took his entire executive team and spouses to the big apple to celebrate. Which led me to think...
NAPL's economists tell us that our print industry growth in 2008 will be nil and that it'll probably be less than nil in 2009. They also tell us that the leaders continue to grow and capture market share. Along with that comes those all elusive profits as well. What has been and continues to be apparent is that their growth comes from taking business from the others in their markets.
Going into 2009 we have some more choices to make. You need to decide what side of the ledger you want to be on. Do you want to be adding to your business or do you want to be giving up some of your business? It's a choice that you can make.
If you decide that you want to add to your business you will need to continue to be or become a top sales rep or a company with a thriving sales organization and culture. It's not necessarily hard but it is hard work. You'll have to have the discipline that only the top reps and top companies have demonstrated in the past. As you make plans for establishing your goals for 2009 you may want to think about adding this one to the mix. Also, decide where you want to have your holiday party next year.
You can do it!
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