Complacent or Stuck?

The story from within many printing companies is that the sales staff has become complacent, content with their existing business and they've even been called lazy. The challenge in trying to fix this situation is in determining whether they are really complacent or just stuck. Stuck with the same selling skills that allowed them to win business and build relationship years ago but perhaps isn't as effective in today's market?

Before writing the sales force off take a good hard look to see if they need to update their skills and revise their approach to today's market.