I know that most commercial printers produce brochures, catalogs, direct mail and the like. And I know that they all do it the fastest with the highest level of quality and service. I hear you. The problems lies in that the prospects and clients hear you too and most printers sound alike. Move off of the product pitch. What do the products that you produce do for a client's business? What goals do you help them to accomplish? How does your quality and service impact their business? Not sure? Maybe it's time to ask them.
More and more clients are less interested in what you have or what you can produce vs. learning about how what you have and what you can produce is going to make a difference to their business. Remember, clients don't buy print just to have more print. Find out what they do with print and help them find ways to do it better.
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