I've been thinking about an update on printing industry conditions and a recent M&A outreach engagement for an NAPL client-member sums it up perfectly: our client is selling general intangible assets and we received 4 hot responses from interested buyers in under 5 days. We had only contacted 5 potential suitors, so our response rate was 80%. Now THAT is targeted and personalized messaging at work in the M&A context!
Keep in mind, selling a privately-owned printing company requires discretion and confidentiality is a must; therefore, my philosophy in selling has always been "less is more". The secret is to get excellent communications to the right contacts at the right time, and that's what our team did in this case.
The relevance to owners of print and graphic communications companies is that this recent example validates NAPL's perspective that there are more buyers than sellers active in the printing industry M&A marketplace......a dynamic that has been with us for a few years, despite what you read in the trade publications.
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