GOA: Is It Quark or Is It InDesign? - A Chat with Quark

So I wandered by the Quark booth because I wanted to see and feel Quark 7, and I thought, why not ask that question again -- why is it that everyone I speak with seems to be migrating to InDesign?  Not the most popular question to ask a Quark booth person, but he was quite forthcoming with information, and best said three things that stayed with me: 1) you have to look at the way you work, 2) ask yourself how are you working and what are you using and, 3) that the job market requirements will dictate usage.  While I haven't pulled the plug on Quark (it's a good product and there's market space for both), I've marvelled at how InDesign's edu marketing approach has been "slick" in that they went to the edu market and seem to have penetrated that market on price (and quality, as it's a good product as well)and got the InDesign seed planted in the heads of educators and students. But think about this, future graduates are walking into the marketplace tatooed with InDesign. 

Comments

[RB]

Isn't that how Apple competed with Microsoft? Everyone wants to start with the kids and move up. Well, can't complain. I have a Mac and a Nano because my kid is Apple-centric. Perhaps I'd become Indesign centric if my kid were so inclined as well. Oh, all those Quark classes -- were they now in vain?