On Demand: Konica Minolta - Cool Guys Who Have Fun...and a Customer Having "Variable" Fun with KM Technology....and Mobile Blackberry Printing.

What can you say about a company that has its own band?  The CEO plays the ukelele; the director of logistics plays the drums; and the vice president of marketing and product planning plays the (rhythm) guitar.  But don't be fooled by this band of cool guys who have fun; they're also smart, socially conscious, and in the growth groove.  Aside from their new announcements that include: 1) the debut of bizhub PRO 2500P (rollout to market mid to late summer); 2) the intro of the perfect binder for the bizhub PRO 6500 Series; 3) the intro of the Advanced Version of IC-304 Print Controller - a CREO color server for the bizhub PRO 6500, and more, what is absolutely cool is that they invited and gave their press function over to a customer who, using KM technology, has nearly doubled his revenue! How? By communicating with customers differently - using personalized url technology that makes direct marketing interactive marketing. Everything is variable, as the customer is driven to a personalized website with their own personalized information; it's a place also where the customer can dialog (integrated relationship marketing) and share information (integrated viral marketing).  Hats off to KM on this "variable" ness customer success.  And here's another pearl of KM wisdom to pay attention to. If you get a chance, check out what KM is doing with Mobile Blackberry Technology, where, for the mobile executive, print CAN be ubiquitous! If you want to learn more, try Steve Pearl (I prefer Purl, but...) spearl@kmbs.konicaminolta.us

Richard S. Papale