On Demand: International Flavor and Buzzwords

International Flavor The World Is Flat author Thomas Friedman deliberated on the "networked" world, and On Demand's international delegates are testament to the "connected" world.  International printing delegations from China, Italy, Japan, and Russia (show organizers say that over 60 countries are represented here) are here this week. Senior execs from these different regions are joined with more than 10K printing pros and print service providers in discovering new strategies to find, attract, retain, and grow new business with digital technology. Hope they get a glimpse at NAPL's forthcoming publication, Digital Paths to Profit, which can help them with answers about integrating digital print technology into their workflow....On Demand Buzzwords Here are a few words filling the halls - web-to-print; variable data printing; multichannel marketing (mc is such a 60s retro term in this fast and flexible media world); marketing (spoken of as if it were born yesterday); TransPromo (see today's TransPromo blog entry); and I hear and see content management inserted in a few pockets of literature. Like to hear more about how printers can help publishers and professionals leverage (not manage) content outside of delivery, and while I'm on the topic of delivery, l'd like to hear more about protecting copyrights via e-distribution - that's a signifciant area for all. More to come.

Richard S. Papale