On Demand: MindFireInc, Marketing's Missing Link - Adding Added Value for HP and Canon

I love it when technology's a verb - not a noun - adding real value, and that's what I saw when I stopped by the HP booth and met with Carrie Driscoll, Program Manager for MindFireInc.  While HP and Canon are focused on selling presses, MindFireInc, a strategic partner with both companies, is a solid added-value menu addition for these companies.  Licensing their web-based service (their flagship product is LookWho'sClicking) to printers, ad agencies and marketing firms, MindFireInc is a leading provider of personalized urls (one of the hottest new paths in 1:1 marketing) and VIP landing pages, with solutions that include web-based configuration, tracking, a reporting dashboard for customers, and more. With nearly half the users wanting a response channel online, MindFireInc gives them that.  And what I really liked (and what I think you will too) is how MindFireInc's web-based service can quickly, simply and easily capture customer data, support dialog, and measure results in real time. They're well worth a look at www.mindfireinc.com.

Richard S. Papale