On Demand: Printers Are Breaking Out of the Shackles - Marketing is in the Vocabulary

Marketing.  Printers do understand it; they live it every day, so let's get beyond this, or better yet, maybe you should talk with John Foley, President/CEO of interlinkONE (innovative marketing solutions).  I just did.  While it's very easy to get lost in the tower of babel of the new generation marketing metalanguage (for example, the preceding nine words!), John Foley wouldn't let that happen. Marketing is toooooooo important to him.  And what's iron-clad cool is that John not only really understands marketing and delivers, he undertands the sales timeline, how to shorten it, and how to maximize full profit potential. With 12 years experience, and an impressive customer list, interlinkONE is a software company that provides web-based solutions to help print service providers expand their biz offerings to include a full range of end-to-end personalized marketing services. These folks roll up their sleeves.  I asked John what he thought about On Demand and he said that he's truly excited and encouraged that through the help of industry info disseminators, folks are beginning to understand technology, and it's a wonderful time in the print space to offer greater value and services from people like interlinkONE.  According to John, those who get it, get it, and are really moving forward.  If you're looking to break out of the shackles and increase print fulfillment and volume immediately, which in turn benefits your customers with increased responses, improved lead flow, reduced marketing expenses, and improved sales conversion rates, this may be the guy to call, or send a Dear John email.  He's got a track record of helping companies become marketing service providers.

Richard S. Papale

Comments

[Marketing Services]

Thanks John, its nice to read an article that you have given the importance of marketing services and the importance of sales timeline. Yes I agree that effective marketing services in turn will lead to great revenue generation and customer satisfaction.