On Demand: Quark Ups the Ante; Up Front + Personal with XMPie

Quark certainly isn't standing still!  Last week in Miami at the Graphics of the Americas Show, I asked the burning question of Quark, "Why is it that it seems like everyone is migrating to InDesign"?  Well, here at On Demand, Quark is stepping into the limelight. I just spoke with Julie Fouque, Corporate Communications Manager, and learned that at 4:00 today Quark will make a major announcement .  They are leveraging their existing desktop publishing, server and collaborative workflow expertise to launch a new enterprise solution in the emerging dynamic publishing market. While Quark was an innovator in the desktop publishing market, with changing demands, they are now looking to revolutionize publishing again for professionals (publishers) and marketing groups with their Dynamic Publishing Solution.  What's really revolutionary about what Quark is doing here?  It's in the cross media application - their move in this solution to publish to any channel (media).  This is large!  With Quark extending the benefits of advanced technologies across the publishing process, I hope they don't stop there and take the leap forward and address e-distribution and digital rights management to protect copyrights....I stopped by for a glimpse at XMPie and they have a full day-long schedule - 10:45 a.m. to 4:45 p.m. - of VDP, Cross Media Marketing and Personalized Web to Print demonstrations.  No more to be said there regarding what's under their microscope.   

Richard S. Papale