TMC: Stop Time

It's keynote time. All things come to an end, and TMC 08 ends with Marshall Goldsmith, a keynoter back by popular demand. He's addressing industry leaders on, guess what, leadership. One of his key coaching techniques to teach leaders not what to do -- but what to stop. He picked it up from Peter Drucker.

One thought was on the quality of ideas versus commitment to making them succeed. Smart CEOs try to keep making things better, but sometimes by improving a person's idea by 5% can decrease his or her personal commitment to implementing the idea by double digits. Why? Because they don't look at it as their idea any more!

Print leaders come to TMC to share ideas, find some new things to do, and to Goldsmith's point, also stop some things. It's time to think and decide what works and what doesn't. What works for you?  And if it's several things, don't worry. Goldsmith recommends improving just one thing at a time. It's more than enough and usually makes a huge enough difference.

-- Rhona Bronson