On Demand: What's (Not) In A Name

We're about a 15 minutes away from the opening of the 2008 On Demand Conference ( I think that's the name of it) - the Daily is running one of those half one-way printed dailies with half the daily about On Demand Today and the other half printed upside down so you have to turn it upside down to continue reading (like a bilingual book) about AIIM Today.  I know what the show is about but ,ouch, is this naming convention (branding of this show) a tad confusing. But aside from what's in a name, I'm certainly looking forward to learning more about the latest and what's coming in digital printing, digital delivery and content management, and how these areas of interest will result in effectvieness, efficiencies and sales.  Yep, and mostly I want to hear more about digital ROI and the pursuit of full profit-potential from digital apps, printing and content management.  Like many, I'm too looking for the digital "return" - the payoffs from investments made or to be made.  So here we go because this show has always been A show for the industry in my one dot in the industry universe opinion, as it wrestles with and addresses the digital universe - the world we exist in today.  So aside from the usual software, scanners and other applicable announcements, I'll be wearing out my heels, sifting though the aisles to see and hear what key points I can glean from the state of the industry address from this tech/digital point of view; what apps Kodak is showcasing for growing digital print businesses; how Canon's imagePress technology will help grow digital business; and much more. 

By the way, I hope some day they'll do away with this name and brand this show for what is really is - which I'm about to experience over the next three days. More to come.

Richard S. Papale